Social media: wie Sie mit Twitter, Facebook und Co. Ihren Kunden näher kommen

Thomas Pfeiffer ; Bastian Koch

München: Addison-Wesley, 2011

Monograph, Printed Resource - 267 S. : zahlr. Ill., graph. Darst.

Title:	Social media: wie Sie mit Twitter, Facebook und Co. Ihren Kunden näher kommen
Statement of Responsibility:	Thomas Pfeiffer ; Bastian Koch
Author / Contributor:	Rose, Thomas (1976-) ; Koch, Bastian
Link:	Inhaltsverzeichnis
Publication:	München: Addison-Wesley, 2011
Media Type:	Monograph
Carrier Type:	Printed Resource
Pagination:	267 S. : zahlr. Ill., graph. Darst.
ISBN:	9783827330192 PB. : EUR 29.80, EUR 30.60 (AT), sfr 50.90 (freier Pr.)
Subject heading:	Kundenmanagement Soziales Netzwerk World Wide Web 2.0 Social Media
Additional details:	Lokale Notationen: QGTU; QBK Fächer: Wirtschaftswissenschaften RVK: ST 205 Internet allgemein; ST 252 Web-Programmierung, allgemein; MS 7965 Internet, neue Medien; QP 650 Datenverarbeitung im Marketing hbz Verbund-ID: HT016649080

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