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Anzeigenmanagement in Zeitschriftenverlagen

Sabina Hreljic ; Peter Lehmann ; Holger Nohr
Berlin: Logos-Verl, 2008
Monograph, Printed Resource - 223 S. : graph. Darst. ; 21 cm

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Title:
Anzeigenmanagement in Zeitschriftenverlagen
Statement of Responsibility: Sabina Hreljic ; Peter Lehmann ; Holger Nohr
Author / Contributor: Hreljic, Sabina ; Lehmann, Peter ; Nohr, Holger
Link:
Related work:
Publication: Berlin: Logos-Verl, 2008
Media Type: Monograph
Carrier Type: Printed Resource
Pagination: 223 S. : graph. Darst. ; 21 cm
ISBN: 9783832520113 kart. : EUR 37.50 (DE), EUR 38.60 (AT), sfr 66.70 (freier Pr.)
Subject heading:
  • Zeitschriftenverlag / Anzeige
  • Zeitschriftenverlag
  • Anzeige
  • Prozessmanagement
  • Unterstützungssystem (Informatik)
Additional details:
  • Gesamttitelangabe: Schriftenreihe information systems & services ; 4
  • Literaturverz. S. 213 - 223
  • Lokale Notationen: AMT
  • Fächer: Kommunikationswissenschaften / Publizistik
  • RVK: AP 28680 Anzeigen, Reklame; QP 632 Werbeträger. Werbemittel; QR 740 Presse-, Verlags- und Druckgewerbe
  • hbz Verbund-ID: HT015846240

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