"Women and men like different things"?: Doing gender als Strategie der Werbesprache

von Heiko Motschenbacher

Marburg: Tectum-Verl, 2006

Monograph, Academic Publication, Printed Resource - 459 S. : Ill., graph. Darst.

Title:	"Women and men like different things"?: Doing gender als Strategie der Werbesprache
Statement of Responsibility:	von Heiko Motschenbacher
Author / Contributor:	Motschenbacher, Heiko (1976-)
Link:	Inhaltsverzeichnis
Publication:	Marburg: Tectum-Verl, 2006
Media Type:	Monograph, Academic Publication
Carrier Type:	Printed Resource
Pagination:	459 S. : Ill., graph. Darst.
ISBN:	3828890733 Pb. : EUR 29.90, EUR 29.90 (AT), sfr 52.20
Subject heading:	Cosmopolitan Geschichte 1999-2001 Men's health Englisch Werbesprache Geschlechterrolle Anzeigenwerbung
Additional details:	Frankfurt am Main, Univ., Diss., 2005 Verlags-/Bestellnummer: 9073 Lokale Notationen: AMT; BGB Fächer: Kommunikationswissenschaften / Publizistik; Sprach- und Literaturwissenschaften RVK: HF 131 Wirtschaftssprache; GD 8944 Werbesprache; HF 144 Fachsprache der Massenmedien; AP 17200 Allgemeines hbz Verbund-ID: HT014700598

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