Crossmediale Markenführung im Segment der Jugendzeitschriften

Eva Sobek

Frankfurt am Main [u.a.]: Ehling, 2004

Monograph, Academic Publication, Printed Resource - 129 S. ; 21 cm

Title:	Crossmediale Markenführung im Segment der Jugendzeitschriften
Statement of Responsibility:	Eva Sobek
Author / Contributor:	Sobek, Eva
Link:	Inhaltsverzeichnis
Related work:	Studien zur Medienwirtschaft — Additional volumes
Publication:	Frankfurt am Main [u.a.]: Ehling, 2004
Media Type:	Monograph, Academic Publication
Carrier Type:	Printed Resource
Pagination:	129 S. ; 21 cm
ISBN:	3889397379 kart.
Subject heading:	Jugendzeitschrift Multimedia Marketingstrategie Erfolgsfaktor Verlag Markenpolitik
Additional details:	Gesamttitelangabe: Studien zur Medienwirtschaft ; 5 Leipzig, Hochsch. für Technik, Wirtschaft und Kultur, Dipl.-Arb., 2004 Lokale Notationen: AND; AMTE; KNZZ; KLEP Fächer: Kommunikationswissenschaften / Publizistik; Theater- und Filmwissenschaften hbz Verbund-ID: HT014453859

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