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Social media marketing: game theory and the emergence of collaboration

Eric Anderson

Heidelberg [u.a.]: Springer, 2010

Monograph, Printed Resource
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Adoption und Nutzung sozialer Online-Netzwerke: empirische Analysen zur Erklärung und Prognose des individuellen Nutzerverhaltens

Marco Motullo

Hamburg: Kovač, 2011

Monograph, Academic Publication, Printed Resource

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