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    Social media: wie Sie mit Twitter, Facebook und Co. Ihren Kunden näher kommen
    Thomas Pfeiffer ; Bastian Koch
    München: Addison-Wesley, 2011
    Monograph, Printed Resource
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    Customer-Relationship-Management: mit dem richtigen CRM-System Kundenbeziehungen erfolgreich gestalten
    Wolfgang Schwetz
    2., aktualisierte Aufl.. - Wiesbaden: Gabler, 2001
    Monograph, Printed Resource

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