Department of Psychological Science, University of California, Irvine;
Centre for Child Development, Mental Health, and Policy, Department of Psychology, University of Toronto;
Beatrice Bobba
Department of Psychology, University of Bologna
Mari Hasegawa
Graduate School of Education, Tohoku University
Simona C. S. Caravita
Centre for Learning Environment and Behavioral Research in Education, University of Stavanger;
CERISVICO Department of Psychology, Catholic University of the Sacred Heart
Tina Malti
Centre for Child Development, Mental Health, and Policy, Department of Psychology, University of Toronto;
Humboldt Centre for Child Development, Leipzig University
Acknowledgement: The authors thank the children, parents, and teachers who participated in this research, as well as the research assistants at the Centre for Child Development, Mental Health, and Policy, the Catholic University of the Sacred Heart, and Yokohama University who helped collect and process the data. This research was supported by a fellowship (Joseph-Armand Bombardier Canadian Graduate Scholarship) awarded to Joanna Peplak and grant funding from the Social Sciences and Humanities Research Council (Grant 504464). The authors have no conflicts of interest to report. All analytic codes and outputs are available at
Joanna Peplak served as lead for conceptualization, data curation, formal analysis, investigation, methodology, project administration, writing–original draft, and writing–review and editing. Beatrice Bobba served in a supporting role for conceptualization, data curation, formal analysis, project administration, and writing–review and editing. Mari Hasegawa served in a supporting role for writing–review and editing. Simona C. S. Caravita served in a supporting role for writing–review and editing. Tina Malti served as lead for funding acquisition and resources, contributed equally to methodology, and served in a supporting role for conceptualization and writing–review and editing. Mari Hasegawa and Simona C. S. Caravita contributed equally to project administration.
Moral pride is a highly prized emotion that occurs following a morally relevant accomplishment (
The present study contributes to the literature by assessing children’s and adolescents’ moral pride and its associations with prosocial behavior (i.e., behavior intended to benefit another;
Moral pride is a positively valanced self-oriented (or self-conscious) emotion, meaning that it stems from an evaluation of one’s own behavior—particularly as it relates to internalized moral values, such as fairness and care (
Cultural Patterns of Pride
Pride has a universally recognized nonverbal expression (
Children’s pride may also hinge upon cultural expectations surrounding display rules and “feeling rules” (
Moral pride is galvanized, in part, by an understanding that prosociality benefits its recipients (
Across childhood, older children tend to report strong positive emotions, including moral pride, following prosocial acts compared to younger children (
The motivational hypothesis of pride posits that moral pride incentivizes the pursuit of moral accomplishments despite short-term costs (
Research regarding associations between moral pride and independent assessments of prosocial engagement are limited and mixed. For example,
We examined links between moral pride and independent assessments of global prosocial behavior (i.e., children’s tendency to exhibit a number of prosocial behaviors across contexts and motives;
This study is one of the first to explore children’s spontaneous experiences of moral pride, how moral pride differs across age and cultural context, and associations between moral pride and prosocial behavior in childhood and early adolescence. We focused our cultural comparisons on Canadian and Japanese samples, and treated analyses with our Italian subsample as mostly exploratory (barring some preliminary hypotheses) because the Italian sample was substantially smaller and we had limited hypotheses regarding unique differences in moral pride and prosocial behavior in this cultural context compared to the Canadian context.
Our aims were threefold. Our first and second aims focused on investigating group differences in experiences of moral pride, such that we examined how children’s moral pride varied by age (6, 9, and 12 years) and cultural context (Canada and Japan). We expected moral pride to be a common emotion expressed following prosocial action but we anticipated variations by age and culture. We expected older children (9- and 12-year-olds) to display more moral pride than younger children (6-year-olds) due to advances in social perspective-taking in older children (
We ensured appropriateness of the research procedures in our cultures of interest. The materials were examined for cultural applicability by Canadian, Japanese, and Italian researchers and were revised when necessary. Our moral pride vignettes involved individualistic conceptions of emotional experiences; thus, measures were reviewed by Japanese schoolteachers and researchers to ensure that (a) they would be understood by children and (b) they appropriately reflected dilemmas that children frequently encountered in that culture. Some contextual adjustments were made as a result. Native Japanese and Italian speakers who were fluent in English translated materials into Italian and Japanese, respectively. Materials were pilot tested to ensure validity across age groups.
Participants included children (N = 366) ages 6, 9, and 12 years from Southern Ontario in Canada (n = 186, 50% girls; 6-year-olds, n = 64, Mage = 6.23, SD = 0.58; 9-year-olds, n = 59, Mage = 9.22, SD = 0.60; 12-year-olds, n = 63, Mage = 12.16, SD = 0.61), and from central Japan (n = 180, 48% girls; 6-year-olds, n = 54, Mage = 6.21, SD = 0.54; 9-year-olds, n = 68, Mage = 9.60, SD = 0.32; 12-year-olds, n = 58, Mage = 12.48, SD = 0.26)
Data for this study were collected as part of a larger cross-cultural project on children’s intergroup emotions and social behavior. Children and families from Canada were recruited from local elementary schools, community events (e.g., festivals, summer camps), and a preexisting database. Children and teachers from Japan and Italy were recruited from local elementary schools and middle schools. The sample from Canada was ethnically diverse and included participants from European (42.5%), Asian (15.5%), Central and South American (1.6%), and mixed (7.0%) ethnic backgrounds (5.9% chose not to answer; 27.5% missing). The sample from Japan had very low ethnic/racial diversity, with census data showing that 1.0%–2.6% of individuals from the city in which the data were collected were of other ethnic origins. According to Census data from the district in which the data were collected, the sample from Italy was mildly diverse with 15.4% of individuals not identifying as Italian (
The University of Toronto ethics review board approved all materials (protocol #35578) for data collection in Canada, Italy, and Japan. Additional ethics approval was granted by Yokohama City University in Japan (protocol #H-2018-2). Parents across cultural contexts provided written informed consent and children provided oral assent prior to study commencement. All children completed interviews in a private room at their school. The Canadian data were collected at the laboratory and in schools. The interview session was conducted by a trained research assistant and lasted approximately 30 minutes each, resulting in ∼226 h of interview data collected across cultures. Children engaged in a battery of social–emotional responding tasks, including our moral pride assessment. Caregivers (Canadian sample) reported on children’s global prosocial behavior and family demographics via a questionnaire. In the Japanese and Italian samples, teachers reported on their participating students’ global prosocial behavior. Upon conclusion of the session, Canadian children received an age-appropriate book as a gift and parents were sent debriefing information. Japanese and Italian children were debriefed and thanked for their participation.
Moral Pride
Moral pride was measured using a vignette procedure adapted from the social–emotional responding task (
The interviewer read two stories and participants were instructed to imagine they were the protagonist. The stories were presented alongside drawings from the first-person perspective to aid children’s comprehension (see
Following the presentation of each story, children reported their spontaneous emotions (“how would you feel if you had done this?”) and emotion intensity (“how strongly would you feel [reported emotion]?”) on a scale from 1 (not much) to 3 (very much). Then, children explained their reasoning for emotions (“why would you feel [reported emotion]?”). Participants reported up to two emotions and were prompted if they only mentioned one emotion (“would you feel any other emotion?”). Twelve to 34% of children reported two emotions across cultures and stories. Children were shown an emotion scale with facial expressions that depicted neutrality, happiness, sadness, anger, surprise, and fear to supplement their comprehension and limit language difficulties. Children were instructed to select the emotion they were feeling using the scale, but that they could report other emotions that were not represented by the scale if they wished.
Coding
To calculate moral pride scores (0 = no moral pride to 3 = strong moral pride), children’s positive emotions were combined with their emotion intensity and qualified by the presence of ethical reasoning to distinguish moral pride from nonethically relevant positive feelings that may result from moral action (see
Binary Coding Emotions and Reasoning
Emotions were first binary coded, such that reports of positive emotions including happiness and other variations such as good and proud were binary coded (0 = absence of positive emotion, 1 = presence of positive emotion). Reasoning was coded using thematic analysis, relying on previously developed and validated schemes identifying ethical and nonethical reasoning (e.g.,
We included ethical reasoning within our moral pride assessment because it demonstrates self-evaluation (a core component of moral pride). Although this self-evaluative process may not be explicit, positive responses that are accompanied by moral reasons signal that children have reflected upon and acknowledged their morally relevant behavior. For example, if a child expresses feeling happy for completing a prosocial act because their behavior was fair, they have acknowledged that their action was in line with the ethic of fairness (
Moral Pride Scores
Next, consistent with previous research (e.g.,
In our analyses, we tested links between moral pride by story context and prosocial behavior, but also combined moral pride across contexts (mean score) to assess children’s general tendency to experience pride following moral behavior. Correlations of moral pride across contexts were as follows: Canadian sample (r = .34, p < .001) and Japanese sample (r = .23, p = .002). Moral pride across story contexts was not significantly correlated in the Italian sample (r = −.09, p = .41) and thus the two scores were kept separate for all analyses in this subsample.
Prosocial Behavior
Global prosocial behavior was assessed via caregiver reports (parent reports in the Canadian sample and teacher reports in the Japanese and Italian samples) using the Prosocial Behavior Subscale of the Strengths and Difficulties Questionnaire (SDQ;
Missing Data
A relatively small amount of data were missing. In the Canadian sample, data were missing for: moral pride (14.0%; n = 26 across both contexts) and global prosocial behavior (14%; n = 26). Missingness was contributed to either late implementation of study tasks or because caregivers chose not to complete the questionnaire. In the Japanese sample, one child (0.6%) did not report on their moral pride in the harm omission context. In the Italian sample, data were missing for: moral pride in the prosocial context (1.2%; n = 1) and global prosocial behavior (9.3%; n = 9; due to teachers not completing the questionnaire). Little’s Missing Completely at Random test conducted on all study variables was nonsignificant across cultural contexts: Canada, χ
Data Analytic Strategy
Descriptive analyses and mean-level differences were assessed using IBM SPSS Version 27 for Windows. The remaining analyses were conducted in Mplus 8.5 (
We first described each facet of our moral pride measure (positive emotion intensity and reasoning separately). Where possible, we displayed findings by story context (to demonstrate possible context differences). We conducted a repeated measures ANOVA to test group differences in moral pride by context (harm omission and prosocial contexts) and a univariate ANOVA in the Canadian and Japanese samples to assess age group and cultural differences in our aggregate moral pride score. We then investigated associations between moral pride (by story context and overall) with global prosocial behavior across cultures using multigroup analyses in two separate models. This was accomplished by comparing the chi-square values of models with the regression parameters across the two cultural contexts constrained to equality to models with the parameters freely estimated. We then tested differences in the strength of the effects of moral pride on prosocial behavior across cultural contexts by employing the Wald test of parameter constraints. Both models accounted for the nested structure of the data by controlling for classroom-level variance (Type = Complex command in Mplus). We controlled for age group and gender (dichotomous variables) in the model. We then explored our research questions in the subsample of Italian children by first examining age group differences in moral pride (separately by context) via a repeated measures ANOVA and then conducted a regression analysis to test links between moral pride and global prosocial behavior.
We report how we determined our sample size, missing data, all manipulations, and we follow Journal Article Reporting Standards (
Descriptive Statistics
When examining emotions, children across cultures most often reported positive emotions (i.e., happy, good, proud; 44.8%), followed by neutrality (28.8%), and sadness (19.4%) following hypothetical moral acts. Canadian children most often reported positive emotions (68.8% of the emotions reported), followed by sadness (14.1%) and neutrality (13.3%), and 56.1% provided ethical reasoning. Japanese children most often reported neutrality (43% of the emotions reported), followed by sadness (24.1%) and positive emotions (23.4%), and 24.1% provided ethical reasoning. The intensity of positive emotions varied by culture, F(1, 331) = 230.14, p < .001, ηp
A repeated measures ANOVA showed that the intensity of positive emotions reported varied by context, Wilk’s λ = .99, F(1, 331) = 5.06, p < .001, ηp
Means, standard deviations, and bivariate correlations of our main study variables are displayed in
Moral Pride Across Age Group and Culture
To assess the first and second aims of the study, we examined age group and cultural differences in moral pride (as a mean score then by story context) across Canadian and Japanese samples. We found a main effect of age group, F(2, 334) = 7.79, p < .001, ηp
When assessing moral pride across contexts, we found a small main effect of context, Wilk’s λ = .99, F(1, 333) = 3.90, p = .049, ηp
Moral Pride and Links With Prosocial Behavior
We found a significant effect of moral pride (mean score) on global prosocial behavior by cultural context, χ
We further examined effects by context (see
Descriptive Statistics and Moral Pride by Age Group
Italian children most often reported positive emotions following moral actions in the harm context and prosocial context (64.5%, 62.3%, respectively), followed by sadness (14.5%, 21.9%) and neutrality (7.3%, 5.3%). This was similar to the Canadian sample in rank order but the Italian children showed stronger experiences of positive emotion. Regarding reasoning, 54.7% and 58.1% provided ethical reasoning across story contexts. No differences in positive emotion intensities were found by story context. Average intensities of moral pride by story context are displayed in
Means, standard deviations, and bivariate correlations of study variables for the Italian sample are displayed in
Moral Pride and Links With Prosocial Behavior
Associations between moral pride in the harm omission context and global prosocial behavior (controlling for age group and gender) in this subsample were non-significant; however, moral pride in the prosocial context and prosocial behavior was marginally associated at p < .10, suggesting that there may be small effects present that we did not have the power to detect (see
This study takes important steps toward understanding moral pride across childhood and culture and proposes an additional motivational pathway to kindness beyond empathy- and guilt-related emotions (
Canadian and Japanese children ages 9 and 12 years reported stronger feelings of moral pride compared to 6-year-olds. This trend was similar in the Italian subsample for moral pride in the prosocial context (although not statistically significant). Previous research has shown that children experience pride-related emotions and recognize facial expressions of pride in early childhood (
We also found differences in moral pride by cultural context. Specifically, bolstering previous research on cultural differences in pride more broadly (see
Regarding links with prosocial behavior, we found that moral pride was positively associated with children’s global prosocial behavior (which was driven by moral pride following harm omission), but only in Japanese children (and marginally in Italian children). Although we anticipated that this association would be stronger in children within Western contexts, it is possible that our finding may stem from differences in perceptions surrounding the social benefits of pride following moral behavior—particularly behavior that reduces harm and maintains social bonds (via keeping a promise; see
Regarding the Canadian sample, the lack of association between moral pride and prosocial behavior might be due to the specific age groups assessed in this study. It is possible that links between moral pride and prosocial behavior only emerge during adolescence when youth have more comprehensively fused their values with their emotions and actions, and when their moral identity becomes more promotion-oriented and internally motivated (
Regarding the Italian subsample, we found marginally positive associations between moral pride in the prosocial context and prosocial action (the standardized beta coefficient was similar in magnitude to that of the Japanese sample). This finding may reflect the socialization goals of Italian families, such that they focus on promoting both individuality (typical of Western societies, which may explain why we found high intensities of moral pride following moral action in Italian children), but also relatedness (typical of Eastern societies;
Future work calls for researchers to examine links between children’s moral pride and prosocial behavior across a variety of informants (i.e., parents, teachers, and peers) as parent reports alone may not accurately capture the lengths of children’s prosocial action (particularly toward their peers in school contexts). It is possible that the links between moral pride and prosocial behavior are informant-specific as teachers compared to parents may better capture variability in children’s prosocial action toward peers. Teachers are also able to observe children’s behavior across a variety of situations and for a large portion of the day. Furthermore, measuring moral pride following different types of moral duties and prosocial behaviors (e.g., sharing, comforting) will help us understand the extent to which moral pride is generalizable across contexts (i.e., whether moral pride in one context may promote behavior in another or whether moral pride following sharing only promotes sharing behavior).
The findings of this study may inform age-appropriate and culturally sensitive interventions that aim to foster children’s social–emotional and moral development (
Furthermore, our findings show that moral pride was differentially associated with children’s prosocial behavior by cultural context. Therefore, as alluded to above, future interventions aimed at promoting children’s prosocial behavior should account for the contextual dependency of social–emotional and prosocial development (
As with any study, this work has some limitations. Due to the cross-cultural and developmental nature of this study, we avoided using the word “pride” in its measurement and instead assessed children’s positive emotions in conjunction with their ethical reasoning as indicators of moral pride (see
Moral pride has long been conceptualized as a pillar of ethical life and virtue development (
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Submitted: January 26, 2023 Revised: May 17, 2023 Accepted: July 5, 2023