Integrated Advertising of Self Image Projective Products Using the Relative Positioning Model in Global Markets
In: Proceedings of the 1998 Multicultural Marketing Conference; (2015) S. 508-513
Online
E-Book
Zugriff:
Titel: |
Integrated Advertising of Self Image Projective Products Using the Relative Positioning Model in Global Markets
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Autor/in / Beteiligte Person: | (Vic), J. S. ; Academy of Marketing Science ; Chebat, Jean-Charles [Ed.] ; Oumlil, A. Ben [Ed.] |
Quelle: | Proceedings of the 1998 Multicultural Marketing Conference; (2015) S. 508-513 |
Veröffentlichung: | 2015 |
Medientyp: | E-Book |
ISBN: | 978-3-319-17382-5 (print) ; 978-3-319-17383-2 (print) |
DOI: | 10.1007/978-3-319-17383-2_103 |
Sonstiges: |
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