Narrative construction of self-coherence in the virtual space
In: Bulletin of the Transilvania University of Braşov: Series VII: Social Sciences, Law, Jg. 11(60) (2018), Heft Special Issue, S. 105-114
Online
academicJournal
Zugriff:
While social psychologists warn us that the search for self-coherence brings cognitive biases, marketers and public relations specialists define consistency as the main ingredient of personal branding campaigns. Taking a moderate path, sociologists theorize self-coherence as a coping mechanism for rewriting self-biographies to colonize the future, assuming the narrative as a self-coherence inducing device. We considered the emergence of personal blogs as a suitable setting to study the narrative construction of the self during late modernity. We present a narrative constructivist analysis of data collected from personal blogs (the top 46 Romanian personal blogs in terms of popularity, and 100 blogs participating in a digital archiving memory project) in the period of emergence and unprecedented momentum. We found evidence of three narrative tactics for building self-coherence in the virtual space: temporal coherence, causal coherence, and thematic coherence.
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Narrative construction of self-coherence in the virtual space
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Autor/in / Beteiligte Person: | C. I., REZEANU ; C., COMAN |
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Zeitschrift: | Bulletin of the Transilvania University of Braşov: Series VII: Social Sciences, Law, Jg. 11(60) (2018), Heft Special Issue, S. 105-114 |
Veröffentlichung: | Transilvania University of Brasov Publishing House, 2018 |
Medientyp: | academicJournal |
ISSN: | 2066-7701 (print) ; 2066-771X (print) |
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