PIVOT CENTER AT THE UNIVERSITY OF UTAH. Employing a Relationship-Based Strategy to Manage Innovation

Technology management. Technology transfer. Technology commercialization. Our industry uses many names, but they all revolve around the development and movement of technology. PIVOT (Partners for Innovation, Ventures, Outreach & Technology) Center’s strategy for successful technology transfer is to focus on the relationships ̶ using trusted relationships to build products that correspond to customer demand. Traditionally, when research results in an object of potential value, there are specific steps and actions taken in a linear process composed of series of handoffs and transactions to realize and maximize that value. PIVOT Center abandoned this transaction-based approach and instead works with inventors and entrepreneurs as partners.