Social engineering in the company management

The book fits into a multidisciplinary research approach. The articles are the result of research conducted by eminent international economists, authors representing academic centres in different countries. The articles address current phenomena observed in the global economy. The authors do not aspire to comprehensively explain all the very complex and multi-dimensional economic developments, but illustrate many of these phenomena in an original way. The multi-threaded and multi-dimensional nature of the discussion in particular articles deserves attention. These include theoretical and methodological articles as well as the results of empirical research presented by the authors. The book is addressed to those persons interested in issues of economics, finance, regional economy, and the management sciences. It can be valuable for economic practitioners, members of management and supervisory boards of companies, and financial analysts, and the articles may also be useful for academicians and students. ; The aim of this article is to indicate opportunities for the practical use of social engineering in the company management. Design/methodology/approach: The method of analysis and idiographic method were used as research methods. The latter enables the acquisition of information which reveals unusual, distinct, unique and distinguishing features of a phenomenon of social engineering operations. Findings: The first part of the article is a presentation of social engineering as science with specification of its origin and scientific interpretation disputes. The methodological bases of social engineering were specified. The rules and methods as well as basic social engineering models were indicated. Subsequently, having conducted an analysis of opportunities for the use of social engineering, features of social engineering which qualify it to the group of practical sciences were indicated. The second part of the article constitutes the transmission of scientific considerations into the practical use of social ...