Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage: The moderating role of technology anxiety
In: Journal of Retailing and Consumer Services ; volume 71, page 103208 ; ISSN 0969-6989, 2023
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Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage: The moderating role of technology anxiety
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Autor/in / Beteiligte Person: | Maduku, Daniel K. ; Mpinganjira, Mercy ; Rana, Nripendra P. ; Thusi, Philile ; Ledikwe, Aobakwe ; Mkhize, Njabulo Happy-boy |
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Zeitschrift: | Journal of Retailing and Consumer Services ; volume 71, page 103208 ; ISSN 0969-6989, 2023 |
Veröffentlichung: | Elsevier BV, 2023 |
Medientyp: | academicJournal |
DOI: | 10.1016/j.jretconser.2022.103208 |
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