Tradicinės žiniasklaidos įtaka konfliktų eigai: konflikto Rytų Ukrainoje atvejis / ; Influence of traditional media on course of conflict: case of conflict in Eastern Ukraine.

Even though the means of traditional media (television, radio and press) is less important in 21st century due to new technologies and increasing usage and importance of social media, the traditional media still does plenty of influence (first of all - TV) upon worldview of people, specially the elderly. Conflict in Eastern Ukraine that took place after 2014 Ukraine Maidan revolution is different than traditional, conventional conflicts of 20th century. The Western World has noticed a different type of warfare used in Eastern Ukraine and Crimean peninsula – hybrid warfare, where the conflict does not happen only in conventional battles, but also the fight takes place in informational and cybernetic space. Traditional media has a very important role in this conflict. Russian controlled state media in Russia shows Ukraine as neo-nazi, fascist country that is doomed to fall due to incapability to function properly and take care of it‘s citizens, protect them from various threats. After pro-Russian separatists took over television and radio stations in Eastern Ukraine, the same message and propaganda is being transmitted to the local people of the region. It contributes to escalation of the conflict because the transmissions shape positive attitude towards the pro-Russian separatists in the region and the war against Ukraine itself.