Finansijska kriza i turistička strategija Crne Gore. (Croatian)
In: Economics / Ekonomija, Jg. 16 (2009-03-01), Heft 1, S. 149-158
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Zugriff:
Based on the important elasticity of tourism against economic, financial, and political crisis, it is really for expectation its stagnation in Montenegro, and even recession. For small touristic destinations it could be overcome with making the adaptable and consistent development strategy and with undertaking measures which will improve quality, and diversificate touristic supply. By using the standard economic methodology, we come to the proposals of the measures for relativisation an influence of the financial crisis in the truism of Montenegro, also to the conclusion which suggest that it is possible with additional investment (in promotion, management and knowledge of touristic staff) improve quality of touristic services and diversification of touristic supply. In the paper we started from hypothesis that the unequally touristic region needs the unequal objectives, which is possible achieved by combination two scenarios, regional leadership and cluster development. [ABSTRACT FROM AUTHOR]
Polazeći od značajne elastičnosti turizma na privredne, finansijske i političke krize, realno se može očekivati njegova stagnacija u Crnoj Gori, pa čak i recesija, uz napomenu da to u manjim turističkim destincijama ne mora biti tako ako se blagovremeno donese prilagodljiva i konzistentna razvojna strategija i preduzmu mjere kojima će se poboljšati kvalitet i raznovrsnost turističkih usluga. Koristeći se uobičajenom ekonomskog metodologijom, došli smo do predloga mjera za relativizovanje uticaja finansijske krize u crnogorskom turizmu, kao i zaključaka koji sugerišu daje to moguće uz dodatna ulaganja u promociju, menadžment i znanje turističkih kadrova, poboljšanje kvaliteta usluga i diversifikaciju turističke ponude. U radu se polazi od hipoteze da unikalni turistički region Crne Gore zahtijeva unikalne ciljeve, koje je moguće ostvariti kombinacijom 2 scenarija: regionalnog liderstva i klasterskog razvoja. [ABSTRACT FROM AUTHOR]
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Titel: |
Finansijska kriza i turistička strategija Crne Gore. (Croatian)
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Autor/in / Beteiligte Person: | Drašković, Veselin ; Jovović, Radislav |
Zeitschrift: | Economics / Ekonomija, Jg. 16 (2009-03-01), Heft 1, S. 149-158 |
Veröffentlichung: | 2009 |
Medientyp: | academicJournal |
ISSN: | 1330-0636 (print) |
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