Děti v konzumu, racionaci a propagandě válečné obuvi. (Czech)

In the paper, we have attempted to show that the WW1 brought, in a sense, the “abolition” of childhood and its instrumentalization by the warring state. The main requisite of our analysis was (children’s) footwear and the arena was the shoe market. Indeed, as an object of interest for both the military and the civilian sector, stable consumerism and an elastic market, footwear is a particularly suitable research object. Like children, it too has undergone its own paradigmatic reversal thanks to the WW1. The child customer did not disappear during the war but changed significantly. Due to pressures from outside the market mechanisms, he became a kind of “quasi-consumer” and at the same time a “quasi-producer”, a cog in the war production and also distribution. In this paper we have tried to answer the questions: how were children drawn into the war economy, called upon to save and ration? How did they behave as consumers and how did the state try to shape this behaviour? [ABSTRACT FROM AUTHOR]

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