MODIFICIRANI RAZVOJNI CIKLUS POST-SOCIJALISTIČKIH JADRANSKIH OTOKA: PRIMJER OTOKA MLJETA. (Croatian)

This paper investigates the life cycle of Mljet Island in Croatia according to a modified Butler's (1980) model using the criteria of Lundtorp and Wanhill (2001) applied to overnight stays. Since it represents an example of a war-distorted life cycle, the development of tourism on Mljet was investigated in two life cycles separated by the Croatian War of Independence: (1) the life cycle in the socialist period (1946 - 1991); and (2) the life cycle after the Croatian War of Independence (1993 - today). Research results suggest that without appropriate tourism management and product improvement, the post-war recovery of tourism would not automatically reach the previous level of visitation and that the threat of decline could even reappear in a few years. Although a part of the island is protected as a national park, its life cycle has the usual course and characteristics as other coastal destinations. [ABSTRACT FROM AUTHOR]

U radu se istražuje razvojni ciklus otoka Mljeta prema modificiranom Butlerovom (1980) modelu na temelju kriterija Lundtorpa i Wanhilla (2001) primijenjenih na broj turističkih noćenja. To predstavlja primjer razvojnog ciklusa deformiranog pod utjecajem rata, zbog čega se razvoj turizma istražuje u dva zasebna razvojna ciklusa međusobno odvojena Domovinskim ratom: (1) razvojni ciklus u socijalističkom razdoblju (1946. - 1991.) i (2) razvojni ciklus nakon Domovinskog rata (1993. - danas). Rezultati istraživanja pokazuju da bez adekvatnog upravljanja turizmom i unaprjeđenja turističkog proizvoda poslijeratni oporavak turizma ne doseže automatski prethodnu razinu posjećenosti te da se već unutar nekoliko godina može pojaviti prijetnja ponovnog opadanja. Iako dio otoka ima status nacionalnog parka, razvojni ciklus pokazuje uobičajeni tijek i obilježja kao u drugim primorskim destinacijama. [ABSTRACT FROM AUTHOR]

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