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Digital enthusiast is driving the Auto Trader reinvention.
In: Evening Standard, 2011-02-23, S. 37
Online
Zeitungsartikel
Zugriff:
THE Boss of Auto Trader, Britain's biggest car classified advertising business, wants to give his first newspaper interview after almost four years in the job. The smiling Australian, John King, has invited the Evening Standard to the offices of Trader Media Group, based in a nondescript office block in Wimbledon. He is here to talk about how TMG, an old-style print publisher, has transformed itself and now generates 75% of revenues and 90% of profits from digital. [ABSTRACT FROM PUBLISHER]
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Titel: |
Digital enthusiast is driving the Auto Trader reinvention.
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Autor/in / Beteiligte Person: | Spanier, Gideon |
Link: | |
Zeitschrift: | Evening Standard, 2011-02-23, S. 37 |
Veröffentlichung: | 2011 |
Medientyp: | Zeitungsartikel |
ISSN: | 1472-5223 (print) |
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