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WARNER MUSIC THE REMIX.
In: Business 2.0, Jg. 7 (2006-04-01), Heft 3, S. 98-103
Online
serialPeriodical
Zugriff:
The article presents information on the adaptation of a storied label for the digital age. Edgar Bronfman, CEO, Warner Music Group Inc., made an effort to adapt a storied label for the digital age could provide a blueprint for the salvation of the recording industry and of the reputation of one of America's most intriguing moguls. Track after track sounded like classic "Madonna," the kind of music that had made her a global superstar, selling roughly 200 million albums for Warner over her career. France Telecom SA and other carriers to release a ringtone of the single "Hung Up" a month before the song was released. The impact was swift: In France, for instaure, so many fans downloaded the 20-second tune to their phones. Instead of releasing the entire album at once, Warner let France Telecom's Internet customers and iTunes users download the single if they preordered the album. Under Bronfman's leadership, Warner Music Group has cracked the code of how to sell music online. The article also offers the revenues of WMG digital-music.
Titel: |
WARNER MUSIC THE REMIX.
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Autor/in / Beteiligte Person: | Sloan, Paul |
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Zeitschrift: | Business 2.0, Jg. 7 (2006-04-01), Heft 3, S. 98-103 |
Veröffentlichung: | 2006 |
Medientyp: | serialPeriodical |
ISSN: | 1538-1730 (print) |
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