KEBUTUHAN GAYA HIDUP GENERASI Z TERHADAP PERILAKU NARSIS DI INSTAGRAM. (Indonesian)

Instagram is one of the highest platforms for narcissism compared to other platforms because Instagram provides a feature to instantly tell users' followers what they are doing or what they are working on right away. This study aims to know how the lifestyle needs of generation z on narcissistic behavior on Instagram. The theory used in this research is Social Learning theory. Generation z is known as a generation that lives with the development of the internet and the latest technology that often interacts and accesses information and news through social media. Generation z are young people aged 18- 25 years and are referred to as digital natives. They want attention to the different information needs of each individual. The period of searching for self-identity for young people cannot be separated from the lifestyle that develops in society, especially in terms of filling spare time, for example what young people do to access social media. Data was collected using convenience sampling technique by non probability sampling method. The results showed generation z indeed have a need to have a narcissistic behavior because it’s a requirement in their life. [ABSTRACT FROM AUTHOR]

Instagram adalah tempat untuk narsis dibanding media sosial lainnya karena Instagram menyediakan fitur untuk langsung dapat memberitahu kepada followers pengguna apa yang sedang mereka lakukan atau yang sedang mereka kerjakan saat itu juga. Generasi z diketahui sebagai generasi yang hidup bersama perkembangan internet. Generasi z adalah kaum muda yang berusia 18-25 tahun dan disebut sebagai digital natives. Mereka menginginkan perhatian terhadap kebutuhan informasi yang berbeda untuk setiap individu. Masa pencarian identitas diri kaum muda tak lepas dari gaya hidup perkembangan sosial terutama dalam mengisi waktu senggang seperti perilaku kaum muda menggunakan media sosial. Penelitian ini bertujuan untuk mengetahui bagaimana kebutuhan gaya hidup generasi z terhadap perilaku narsis di Instagram. Teori yang digunakan dalam penelitian ini adalah teori Social Learning. Pengambilan data diambil dengan metode non probability sampling menggunakan teknik convenience sampling. Hasil penelitian menunjukkan bahwa generasi z memang betul memiliki kebutuhan bahwa mereka perlu untuk narsis di Instagram dan itu adalah kebutuhan gaya hidup mereka. [ABSTRACT FROM AUTHOR]

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