Warmth in Advertising: Measurement, Impact, and Sequence Effects.
In: Journal of Consumer Research, Jg. 12 (1986-03-01), Heft 4, S. 365-381
Online
academicJournal
Zugriff:
Titel: |
Warmth in Advertising: Measurement, Impact, and Sequence Effects.
|
---|---|
Autor/in / Beteiligte Person: | Aaker, Daviq A. ; Stayman, Douglas M. ; Hagerty, Michael R. |
Link: | |
Zeitschrift: | Journal of Consumer Research, Jg. 12 (1986-03-01), Heft 4, S. 365-381 |
Veröffentlichung: | 1986 |
Medientyp: | academicJournal |
ISSN: | 0093-5301 (print) |
DOI: | 10.1086/208524 |
Sonstiges: |
|