Does Marketing Products as Remedies Create "Get Out of Jail Free Cards"?
In: Journal of Consumer Research, Jg. 33 (2006-06-01), Heft 1, S. 71-81
Online
academicJournal
Zugriff:
Titel: |
Does Marketing Products as Remedies Create "Get Out of Jail Free Cards"?
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Autor/in / Beteiligte Person: | Bolton, Lisa E. ; Cohen, Joel B. ; Bloom, Paul N. |
Link: | |
Zeitschrift: | Journal of Consumer Research, Jg. 33 (2006-06-01), Heft 1, S. 71-81 |
Veröffentlichung: | 2006 |
Medientyp: | academicJournal |
ISSN: | 0093-5301 (print) |
DOI: | 10.1086/504137 |
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