SPECIAL ISSUE ON GLOBALIZATION AND ITS CHALLENGES TO MARKETING.
In: Journal of Marketing Theory & Practice, Jg. 13 (2005-09-01), Heft 4, S. 5-7
Online
academicJournal
Zugriff:
Titel: |
SPECIAL ISSUE ON GLOBALIZATION AND ITS CHALLENGES TO MARKETING.
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Autor/in / Beteiligte Person: | Oumlil, Ben ; Rao, C. P. |
Link: | |
Zeitschrift: | Journal of Marketing Theory & Practice, Jg. 13 (2005-09-01), Heft 4, S. 5-7 |
Veröffentlichung: | 2005 |
Medientyp: | academicJournal |
ISSN: | 1069-6679 (print) |
DOI: | 10.1080/10696679.2005.11658554 |
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