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Packaging Global Warming Products: The CIS Strategy as a Driver of Gen Z's Satisfaction and Loyalty.
In: Review of Marketing Science, Jg. 21 (2023-09-01), Heft 1, S. 169-186
Online
academicJournal
Zugriff:
Titel: |
Packaging Global Warming Products: The CIS Strategy as a Driver of Gen Z's Satisfaction and Loyalty.
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Autor/in / Beteiligte Person: | Antoniades, Nicos |
Link: | |
Zeitschrift: | Review of Marketing Science, Jg. 21 (2023-09-01), Heft 1, S. 169-186 |
Veröffentlichung: | 2023 |
Medientyp: | academicJournal |
ISSN: | 2194-5985 (print) |
DOI: | 10.1515/roms-2022-0084 |
Sonstiges: |
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