Simultaneous Marketing: A Holistic Marketing Approach to Shorter Time to Market.
In: Industrial Marketing Management, Jg. 23 (1994-04-01), Heft 2, S. 145-154
Online
academicJournal
Zugriff:
Titel: |
Simultaneous Marketing: A Holistic Marketing Approach to Shorter Time to Market.
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Autor/in / Beteiligte Person: | Barius, Bengt |
Link: | |
Zeitschrift: | Industrial Marketing Management, Jg. 23 (1994-04-01), Heft 2, S. 145-154 |
Veröffentlichung: | 1994 |
Medientyp: | academicJournal |
ISSN: | 0019-8501 (print) |
DOI: | 10.1016/0019-8501(94)90016-7 |
Sonstiges: |
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