Dynamics of Communicator and Audience Power: The Persuasiveness of Competence versus Warmth.
In: Journal of Consumer Research, Jg. 43 (2016-06-01), Heft 1, S. 68-85
Online
academicJournal
Zugriff:
Titel: |
Dynamics of Communicator and Audience Power: The Persuasiveness of Competence versus Warmth.
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Autor/in / Beteiligte Person: | DUBOIS, DAVID ; RUCKER, DEREK D. ; GALINSKY, ADAM D. |
Link: | |
Zeitschrift: | Journal of Consumer Research, Jg. 43 (2016-06-01), Heft 1, S. 68-85 |
Veröffentlichung: | 2016 |
Medientyp: | academicJournal |
ISSN: | 0093-5301 (print) |
DOI: | 10.1093/jcr/ucw006 |
Sonstiges: |
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