International case studies in tourism marketing: edited by G. Aktaş and M. Kozak (Eds.), Routledge, 2022, 244 pp., EUR € 52.99, DOI: 10.4324/9781003182856, ISBN: 978-1-003-18285-6.
In: Anatolia: An International Journal of Tourism & Hospitality Research, Jg. 35 (2024-03-01), Heft 1, S. 194-195
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Zugriff:
"International Case Studies in Tourism Marketing" is a handbook edited by G. Aktaş and M. Kozak that provides detailed information on the implementation of 27 tourism marketing cases. The book covers a wide range of topics and includes examples from countries on five continents, with a focus on European cases. Each case is well-organized and structured, with clear objectives, teaching methods, and stages of implementation. The book offers a highly pedagogical approach, providing guidance for lecturers and promoting student participation and autonomous learning. It covers various subsectors of tourism and uses a variety of teaching-learning strategies and methodologies. The book is a valuable resource for lecturers in tourism, hospitality, and marketing courses, as it offers creative strategies and active learning methodologies that can be adapted to different levels of education. The writing style is effective and accessible, making the book interesting and easy to read. [Extracted from the article]
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International case studies in tourism marketing: edited by G. Aktaş and M. Kozak (Eds.), Routledge, 2022, 244 pp., EUR € 52.99, DOI: 10.4324/9781003182856, ISBN: 978-1-003-18285-6.
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Autor/in / Beteiligte Person: | Quintela, Joana A. |
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Zeitschrift: | Anatolia: An International Journal of Tourism & Hospitality Research, Jg. 35 (2024-03-01), Heft 1, S. 194-195 |
Veröffentlichung: | 2024 |
Medientyp: | academicJournal |
ISSN: | 1303-2917 (print) |
DOI: | 10.1080/13032917.2023.2250152 |
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