การพัฒนาเทคโนโลยีความจริงผสมสำ�หรับส่งเสริมเส้นทางการท่องเที่ยวชุมชน ตำ�บล บุ่งหวาย อำ�เภอวารินชำ�ราบ จังหวัดอุบลราชธานี

The aim of study is to.-1) develop an augmented reality for promoting tourism routes, and 2) promote and publish knowledge of the culture of the local community's way of life. The research was divided into four stages: collecting community data, application development, tool performance testing, and the transfer of knowledge to the community. The sample group consisted of local community people and tourists (120 people) in Bung Wai Sub-district, using a purposive sampling method. The research tools consisted of.-1) the AR BungWaiTravel application, 2) the application suitability assessment of experts, and 3) evaluation of user satisfaction with the application. The statistics used in the research were mean and standard deviation. The result of the research consisted of 4 parts.-1) A broadsheet promoting Bung Wai tourist attractions consisting of 7 attractions and product information of Bung Wai Sub-district. 2) Media attraction and 3D models of wickerwork products. 3) QR code of attraction locations via Google Map navigation system. 4) Applications on the system an Android operation called AR BungWaiTravel. The evaluation of the suitability of the experts found that the 1 อา overall suitability assessment was at a very good level, and 2) the overall satisfaction assessment of the application users for promoting community tourism routes was at a high level. [ABSTRACT FROM AUTHOR]