BUDAYA MASYARAKAT BUGIS DALAM ASPEK PERKAHWINAN, KOMUNIKASI DAN MAKANAN WARISAN.

The Bugis tribe's customs, culture and heritage must be preserved because they have a distinct and valuable value and identity. However, many generations, particularly the young, are increasingly hazy about and unaware of the Bugis tribe's customs and culture. Many younger generations appear to have forgotten their ancestors and origins, which is causing this phenomenon. Thus, this study highlights three main objectives of the culture of the Bugis community in aspects of daily life, namely, identifying the Bugis tribe's wedding culture, identifying communication among the Bugis tribe and identifying the Bugis tribe's heritage food. This study was conducted both quantitatively and qualitatively. The questionnaire was distributed to social media respondents by the researcher using the Google Forms application. The questionnaire was distributed using a purposive sampling method to only Bugis tribe respondents. According to the findings of the study, 69 people completed the questionnaire. An observational study was also conducted by the researcher in Kampung Tampok Laut, Benut, Johor. The researchers participated in several ceremonies and gatherings in order to strengthen their research findings. The study's findings show that the Bugis still maintain their customs and culture, whether in the context of marriage culture, communication, or heritage food. This study may have an indirect impact on the Bugis community and ensure that each generation can maintain the Bugis tribe's identity, particularly in the aspects studied. [ABSTRACT FROM AUTHOR]