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How Warner Bros. Discovery plans to sell streaming in the upfronts: Jon Steinlauf plans to keep HBO Max and Discovery+ separate during this year's ad haggle.
In: Ad Age, Jg. 93 (2022-05-16), Heft 8, S. 7
Online
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Zugriff:
Discovery plans to sell streaming in the upfronts: Jon Steinlauf plans to keep HBO Max and Discovery+ separate during this year's ad haggle The veteran ad executive helped merge the sales efforts of Scripps Networks, home of Food Network and HGTV, among others, with Discovery in 2018, where he held the role of chief U.S. advertising sales officer. Discovery's upfront, he tells Ad Age, is presenting separate offerings for Discovery+ and HBO Max, which he says will be most effective for the company's strategy as well as for the ad marketplace. [Extracted from the article]
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How Warner Bros. Discovery plans to sell streaming in the upfronts: Jon Steinlauf plans to keep HBO Max and Discovery+ separate during this year's ad haggle.
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Autor/in / Beteiligte Person: | Keck, Catie |
Zeitschrift: | Ad Age, Jg. 93 (2022-05-16), Heft 8, S. 7 |
Veröffentlichung: | 2022 |
Medientyp: | serialPeriodical |
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